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Speaker details

Masayuki Yamamoto

Associate Professor Tama Art University | Japan

Masayuki Yamamoto graduated in visual communication design from University of Tsukuba before studying typography at the University of Reading. He is now teaching Typography and Visual Communication design as an Associate Professor at the Department of Graphic Design, Tama Art University, Tokyo, Japan.

Presentation details

Legibility Research of Japanese Typography

Session 52 | Room MIDE
Wednesday 28 October | 16:00 – 16:20

Duration: 20 minutes

In ATypI Helsinki and Brighton, I investigated the harmony of type mixture for Japanese typography set with Roman (Mincho) and Sanserif (Gothic) fonts using Semantic Differential method. As a result it was cleared that Japanese and Latin types set with Sanserif fonts are closer to each other and make good harmony than those of set with Roman fonts. This study considers the legibility of Roman and Sanserif fonts used in different conditions of usual text setting in Japanese typography. Several test factors are examined; changing text directions from vertical to horizontal lines, swapping combination of type mixture between Japanese and Latin fonts, switching type size, line length, line spacing, and substituting paper for PC display screen.

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