Typ09 Mexico City

Speaker details

Christian E Schwartz

Principal Schwartzco Inc. | United States

Christian Schwartz (b. 1977) is a partner, along with Paul Barnes, in Commercial Type, a foundry based in New York and London. A graduate of Carnegie Mellon University, Schwartz worked at MetaDesign Berlin and Font Bureau prior to spending several years working on his own before forming Schwartzco Inc. in 2006 and Commercial Type in 2008. Schwartz has published fonts with many respected independent foundries, and has designed proprietary typefaces for corporations and publications worldwide. Schwartz's typefaces have been honored by the Smithsonian's Cooper Hewitt National Design Museum, the New York Type Director's Club, and the International Society of Typographic Designers, and his work with Barnes has been honored by D&AD. As part of the Guardian redesign team they were shortlisted for the Designer of the Year prize by the Design Museum in London. Schwartz and Barnes also were named two of the 40 most influential designers under 40 by Wallpaper*, and Schwartz was included in Time magazine's 2007 "Design 100". In early 2007, Schwartz and German design luminary Erik Spiekermann were awarded a gold medal by the German Design Council (Rat für Formgebung) for the typeface system they designed for Deutsche Bahn.

Presentation details

Why anyone in his or her right mind would start up a new type foundry *now*

Session 15 | Room MIDE
Wednesday 28 October | 12:15 – 12:35

Duration: 20 minutes

When Christian Schwartz and Paul Barnes embarked on forming Commercial Type as an independent foundry, there were a lot of questions to answer. Why not just publish their work with an established foundry, or sell through an existing distributor? Isn't the marketplace crowded enough as it is? Making a website is pretty straightforward, right? With the added wisdom of hindsight, Christian Schwartz will reflect on how he came to think that starting a foundry was ultimately the right decision and the arduous process of launching a brand, a library, and a website all at once.

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