Typ09 Mexico City

Speaker details

Enrique Ollervides

Hula+Hula | Mexico

After sudying graphic design at the Universidad Intercontinental in Mexico City, Quique joined forces with Cha! and founded Hula+Hula, a design studio strongly influenced by uninhibited use of color, humor, odd typography and lots of hand drawn elements. They have worked for MTV Latin America, Cartoon Network, KidRobot, Nike, Frito-Lay, L’Oreal, Televisa and various major record labels. His work has been shown and published in galleries and books from Mexico to Japan, and some of his fonts F76F73 are distributed by T26. In 2006 he co-founded KONG, Mexico's first low-brow art and design store and gallery. He taught typography at the Universidad Intercontinental during the years 1997-2006 and at CENTRO in 2006.

Presentation details

Contemporary Typography in Mexico

Session 49 | Room MIDE
Tuesday 27 October | 12:20 – 13:00

Duration: 40 minutes

For more than 10 years Mexican typographic production has developed gradually. Advances in contemporary letterform design in Mexico are looking good, but to go further it is important to reflect on the past, present and future. What are the precedents, the internal and external influences, the facts and circumstances, the people and the institutions that permitted this initial growth? Is it necessary to design more fonts in Mexico? What has been the real impact of this boom inside and outside the design sphere Nationaly and Internationally? What are the actions, the agreements and the tasks needed to consolidate this professional activity in Mexico?

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