Typ09 Mexico City

Speaker details

Felix Beltran

Designer Felix Beltran & Asociados | Mexico

Félix Beltrán was born in Havana and is a Mexican citizen. He studied at the School of Visual Arts and American Art School, New York. He was awarded scholarships from the New School for Social Research and Graphic Art Center-Pratt Institute, New York. His works have been included in 456 collective exhibitions, 65 individual exhibitions and in the collections of 60 national and international museums. He has written 4 books. He has received 132 awards in national and international events and an Honoris Cause Doctorate from the International University Foundation, Delaware. He is Professor at the Universidad Autónoma Metropolitana, México DF.

Presentation details

To make a logo

Workshop 42 | Room Anahuac room 7
Thursday 29 October | 10:20 – 13:00

Duration: 160 minutes

Typography has three main functions which should be inescapable but which are often neglected in practice. These three functions are preserving ideas, facilitating reading, as well as evoking -to a certain extent- their contents. The graphic design specialist making a logo, who tries to differentiate from the competitors, should have the necessary knowledge about letters so as not to affect their established structures, learned by the public to facilitate their reading. This workshop aims at developing the participants' abilities to create logos differentiated enough from the competitors', but without neglecting their reading, as well as facilitating -through comprehension- the communication process for the public.

To make a logo
CONTINUED

Workshop 42 | Room Anahuac room 7
Thursday 29 October | 15:00 – 18:00

Duration: 180 minutes

Typography has three main functions which should be inescapable but which are often neglected in practice. These three functions are preserving ideas, facilitating reading, as well as evoking -to a certain extent- their contents. The graphic design specialist making a logo, who tries to differentiate from the competitors, should have the necessary knowledge about letters so as not to affect their established structures, learned by the public to facilitate their reading. This workshop aims at developing the participants' abilities to create logos differentiated enough from the competitors', but without neglecting their reading, as well as facilitating -through comprehension- the communication process for the public.

To make a logo
CONTINUED

Workshop 42 | Room Anahuac room 7
Friday 30 October | 10:00 – 13:00

Duration: 180 minutes

Typography has three main functions which should be inescapable but which are often neglected in practice. These three functions are preserving ideas, facilitating reading, as well as evoking -to a certain extent- their contents. The graphic design specialist making a logo, who tries to differentiate from the competitors, should have the necessary knowledge about letters so as not to affect their established structures, learned by the public to facilitate their reading. This workshop aims at developing the participants' abilities to create logos differentiated enough from the competitors', but without neglecting their reading, as well as facilitating -through comprehension- the communication process for the public.

To make a logo
CONTINUED

Workshop 42 | Room Anahuac room 7
Friday 30 October | 15:00 – 18:00

Duration: 180 minutes

Typography has three main functions which should be inescapable but which are often neglected in practice. These three functions are preserving ideas, facilitating reading, as well as evoking -to a certain extent- their contents. The graphic design specialist making a logo, who tries to differentiate from the competitors, should have the necessary knowledge about letters so as not to affect their established structures, learned by the public to facilitate their reading. This workshop aims at developing the participants' abilities to create logos differentiated enough from the competitors', but without neglecting their reading, as well as facilitating -through comprehension- the communication process for the public.

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