Typ09 Mexico City

Speaker details

Priscila Lena Farias

Professor USP (Universidade de São Paulo) | Brazil

Priscila Lena Farias is the Head of the Post-graduate Program in Design at National Service for Commercial Education University (SENAC-São Paulo), and a professor at São Paulo University School of Architecture and Urbanism (FAU-USP). She is the President of the Brazilian Information Design Society (SBDI), Vice-president of the Brazilian Association for Design Research and Education (AEND|Brasil) and editor of InfoDesign – Brazilian Journal of Information Design. She has published widely on typography, graphic design and semiotics, and is the author of the books ‘Tipografia Digital’ and ‘Fontes digitais brasileiras’. She is also a type designer, with fonts distributed by T-26.

Presentation details

Brazilian 'vernacular' type design and digital technologies

Session 9 | Room MIDE
Wednesday 28 October | 10:35 – 10:55

Duration: 20 minutes

Typeface design is a rather new endeavor in Brazil, its practice having flourished, to a large extend, since the late 1980’s, as a result of the popularization of digital technologies. Contemporary to that is the trend, in graphic design, characterized by the incorporation of forms and styles inspired by design practices and graphic artifacts that evolved before or outside the institution of modern design schools, that is, by the so-called ‘vernacular’. This presentation analyses Brazilian typefaces inspired by vernacular sources, aiming to reveal its motivations, design strategies, and how such typeforms may acquire new meanings by their use.

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