Prototypes: New Forms in Type Design

Tuesday 27 October, 10:40 (20 minutes)

Andrew Byrom, ,

‘This work is not, for example, Helvetica rendered in neon, nylon, or steel etc, but instead a reaction to the limitations of unfamiliar materials and processes that help shape, and more often force, the outcome of a design’ My presentation details the design philosophy and construction process behind a series of three dimensional typeface/product designs I have undertaken since 2002. Often these designs are speculative; yielding no obvious outcome. At times the forms generated from these three dimensional experiments have found their way back into my more traditional 2D type designs. But on occasion my work has moved across disciplines into unexpected areas of furniture and product design. This experimental work has been honored with awards of excellence from the AIGA and the TDC and featured in many design related books and magazines, including Print, Creative Review, PAGE, and notably Architectural Record and Dwell.