Brazilian 'vernacular' type design and digital technologies

Wednesday 28 October, 10:35 (20 minutes)

Dr Priscila Lena Farias, Professor, USP (Universidade de São Paulo)

Typeface design is a rather new endeavor in Brazil, its practice having flourished, to a large extend, since the late 1980’s, as a result of the popularization of digital technologies. Contemporary to that is the trend, in graphic design, characterized by the incorporation of forms and styles inspired by design practices and graphic artifacts that evolved before or outside the institution of modern design schools, that is, by the so-called ‘vernacular’. This presentation analyses Brazilian typefaces inspired by vernacular sources, aiming to reveal its motivations, design strategies, and how such typeforms may acquire new meanings by their use.