from vernacular lettering aesthetics to a typeface

Wednesday 28 October, 10:55 (10 minutes)

Mr Crystian Cruz, art director / type consultant, Crystian Cruz studio

The Brasilêro Type Project started with the analysis of hundreds of hand-lettered signs from the urban landscape in several cities of Brazil, in order to convey the impact of this popular Brazilian visual culture in a single digital typeface. My goal is to demonstrate the process involving the research and analysis of vernacular handmade signs and the production of the typeface, highlighting the use of OpenType features to better emulate the vernacular aesthetics in a digital font. In conclusion, I selected a few cases of commercial projects with Brasilêro typeface in use, in order to reason about the good and bad use of this vernacular lettering style in design projects.