Why anyone in his or her right mind would start up a new type foundry *now*

Wednesday 28 October, 12:15 (20 minutes)

Mr. Christian E Schwartz, Principal, Schwartzco Inc.

When Christian Schwartz and Paul Barnes embarked on forming Commercial Type as an independent foundry, there were a lot of questions to answer. Why not just publish their work with an established foundry, or sell through an existing distributor? Isn't the marketplace crowded enough as it is? Making a website is pretty straightforward, right? With the added wisdom of hindsight, Christian Schwartz will reflect on how he came to think that starting a foundry was ultimately the right decision and the arduous process of launching a brand, a library, and a website all at once.