The Space Between Brand and Consumer

Wednesday 28 October, 15:00 (20 minutes)

Mr Alejandro J Paul, Type designer, Sudtipos

Since the beginning of new millennium, interest in typography has seen constant growth in Latin America. Different design fields have benefited from this interest. Most notably, supermarket labels underwent interesting facelifts, and the brand packaging designer's need for updated and newer options is now widely acknowledged. Alejandro Paul will speak about how those changes came about, the aesthetics of typefaces used for packaging, and the role of the graphic designer as a visual interpreter between brand and consumer.