Programme

Legibility Research of Japanese Typography

Wednesday 28 October, 16:00 (20 minutes)

Mr. Masayuki Yamamoto, Associate Professor, Tama Art University

In ATypI Helsinki and Brighton, I investigated the harmony of type mixture for Japanese typography set with Roman (Mincho) and Sanserif (Gothic) fonts using Semantic Differential method. As a result it was cleared that Japanese and Latin types set with Sanserif fonts are closer to each other and make good harmony than those of set with Roman fonts. This study considers the legibility of Roman and Sanserif fonts used in different conditions of usual text setting in Japanese typography. Several test factors are examined; changing text directions from vertical to horizontal lines, swapping combination of type mixture between Japanese and Latin fonts, switching type size, line length, line spacing, and substituting paper for PC display screen.