Programme

Bridging the gap

Does scientific theory and experiment on how we process typefaces when reading fit with type design knowledge and practice?

Friday 30 October, 10:00 (40 minutes)

Dr Mary D Dyson, Lecturer, Department of Typography & Graphic Communication, The University of Reading

Having introduced the topic of what we do with typefaces when we read, this session provides an overview of current scientific literature on: how we recognise words, looking at the role of letters, words and spaces between letters in reading; and how we recognise letters, introducing the features identified in various studies. This leads to a focus on how the particular characteristics of a typeface may be used to facilitate letter recognition (referred to as 'font tuning'). Examples are proposed of parallels and contradictions between research findings and guidance on designing typefaces. Participants responses to these proposals will be welcomed.