Multiple purpose uses

New paradigm of the contemporary typefaces design

Friday 30 October, 12:20 (20 minutes)

Mr Darío Manuel Muhafara, Type designer, tipo

Analysis and particularities of the design of typefaces that works correctly in an ample rank of body sizes. Although it is a present subject, the design of typefaces of multiple purpose uses is still under development. Their foundations, theoretical and practical qualities are vague and general. Some first results on the subject appear from an investigation based on studies of different typefaces realised under this premise, interviews to professionals of the discipline, technical comparisons and descriptions of their methods of work. Also it will be tried to unravel how much there is of versatility in these typographies and how much it is a good argument of sale.