Programme

Fonts 2.0

Friday 30 October, 12:40 (20 minutes)

Mr Adam Twardoch, Product and marketing manager, Fontlab Ltd.
Mr Yuri Yarmola, Vice President R&D, Fontlab Ltd.

Given today’s sophistication in digital technology, it is surprising that typesetting is still done using methods that are practically a straight adaptation of the metal composition methods invented 500 years ago. Pieces of rectangular space are arranged into lines, one next to other, until the line is full. Then, those rectangles are filled with monochromatic “ink” created from simple outlines. The direction of writing changes sometimes, and we can shift some elements around to some extent — but one must agree that today’s “smart fonts” are not so smart at all. It is time to re-think things from scratch!