Programme

Creative Freedom in the Web

Chances and Challenges for Foundries and Designers

Thursday 29 October, 15:00 (40 minutes)

Frank Wildenberg, Managing Director, Linotype GmbH | Germany

Type foundries have seen significant shifts in the past from manual typesetting to hotmetal to desktop publishing. With each of those shifts technical hurdles had to be overcome as well as business models to be adjusted. The move to web fonts offers the same challenge today. It has the potential to be disruptive, or a window of opportunity that cannot be missed. This talk will take a look at this challenge and examine the type business’s Strengths, Weaknesses, Opportunities, and Threats.