ATypI 08 St Petersburg
From laser printer to offset press
A one-way road
TypeTech TT04 | Palace A
Wednesday 17 September | 14:00 – 14:50
Theme TypeTech by ATypI | Duration: 50 minutes
Laser printers have an utterly important role in the professional practice of typeface design, which involves a significant level of trial and error until its completion. Nowadays printers are fast, accurate, and deliver a high quality output that allow type designers to evaluate their work in progress and make the appropriate corrections in just a few minutes. Although this is an enormous advance from the smoke-proof days, the gap between laser and offset printing must be acknowledged in order to develop more accurate testing procedures for the design of typefaces. This lecture is based on a piece of research in which the technical variables that affect the output in both printing technologies were assessed. The answers and questions that emerged are important for a conscious approach to type design and testing procedures, particularly for text typography.
Founder TypeTogether | Argentina
José Scaglione is a graphic and multimedia designer, and a graduate from the MA in Typeface Design at the University of Reading, UK. He currently teaches typography at the National University of Rosario, Argentina, and he runs his own design studio, specialized in editorial design, branding and typographic consultancy. He is a partner of the independent font foundry Type Together.