ATypI 08 St Petersburg
Issues in Chinese text design
Keith Chi-hang Tam
TypeTech TT06 | Palace A
Wednesday 17 September | 16:20 – 17:10
Theme TypeTech by ATypI | Duration: 50 minutes
This presentation will explore the issues that arise when designing with Chinese text. The focus will be on historical and contemporary practices of text design in Chinese books and publications. Linguistic, literary, aesthetic and technological issues will be explored. Approaches to handling continuous text, styles of characters, page layout, structure, as well as graphic and spatial cueing will be examined. This presentation considers calligraphy, xylographic printing and typesetting (both mechanical and digital) as a continuum. It is hoped that this presentation will afford a different vantage point in understanding Western typographic practices.
Assistant Professor School of Design, The Hong Kong Polytechnic University | Hong Kong
Keith Tam is a typographer, type designer and design educator with a multicultural perspective. Keith is currently Assistant Professor and Visual Communication Discipline Leader at the Hong Kong Polytechnic University. Keith’s pedagogy and research focus on typography, with particular interest in text typography, typographic structures, complex information and bilingual issues. In 2005, Keith co-founded Type Initiative, a type foundry and design collective, and is the designer of Arrival, a legible typeface for directional signing. Keith is a graduate of the Emily Carr Institute in Vancouver, Canada and the MA Typeface Design course at the University of Reading, UK.