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ATypI 08 St Petersburg

Speaker details

Tal Leming

Type Designer Type Supply | USA

Tal Leming is a 1997 graduate of the Louisiana State University Graphic Design program. After graduation he did stints as a designer at two agencies in Louisiana. He left the deep south in 2001 for the mean streets of Wilmington, Delaware where he worked at the legendary type foundry House Industries. In 2005 he started his own company which specializes in graphic design, typeface design, lettering and type technology services.

Presentation details

Pac-Man fever, quantum mechanics and the design of digital type

Session A16 | Room Palace A
Sunday 21 September | 11:40 – 12:30

Theme Methods | Duration: 50 minutes

What do classic arcade gaming and subatomic particles have to do with typeface design? Maybe not as much as Ken and Tal would like to think, but nonetheless the inspiration behind inventive font features often comes from the most unlikely of places. Not only can the interplay of traditional type design and new technology profoundly impact the development of digital typefaces, but divergently unexpected sources can contribute to “intelligent” behavior in fonts, not to mention making them significantly easier to use. Referencing numerous cases studies, this presentation will demonstrate how outside influences— including probability theory and quantum physics—can lead to surprising font programming solutions.

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