St Petersburg ATypI 2007 logo
ATypI 08 St Petersburg

Speaker details

Yuri Gherchuk

Art historian and critic | Russia

Yuri Gherchuk, Ph.D. in Fine Arts, is an art historian and critic specialising in typography, book design, and illustration. He is the author of several books and many articles on graphics and book design, type and environmental typographics. He lectures on the history of graphics and book design. Yuri Gherchuk is a member of the Art Critics and Art Historians Association, and of the Moscow Artists Union.

Presentation details

Cyrillic letter in Russian culture

Session B01 | Room Palace B
Friday 19 September | 09:40 – 10:30

Theme Cyrillic | Duration: 50 minutes

Cyrillic came to Rus’ with the Holy Writ; that defined the public attitude toward it, as a collection of sacred, inviolable signs, and slowed down the evolution of its letterforms. That is why even the Westernisation of the printing type undertaken by Peter the Great centuries later, did not affect the type of the clerical books, which kept its mediæval look. As to the “civil”, secular type, often developed abroad, it followed the evolution of the Western, Latin type—from Baroque to Art Nouveau. The æstheticism of early 20th century cultivated the artistic, handcrafted lettering, and the constructivism imparted a new significance to the sans serif types available with the printers. A serious interest to the development of new typefaces, to the Cyrillisation of the best Western designs, and the adaptation of Cyrillic to the new typesetting technologies resumed only in the second half of the 20th century.

[ All speakers | All presentations ]