Presentation details
A line of type

120 years typographical history

Alessio Leonardi

Friday 14 September | 11:30 – 12:00
Location: Dance Studio Room 225

Presentation | Theme: Histories | Duration: 30 minutes

This lecture, based on the omonimous book made by Alessio Leonardi in collaboration with Jan Middendorp, will go through 120 years of typographical history telling the adventure of the Linotype Company: not only the technological innovations - or better: revolutions, considering the line casting machine created by Ottmar Mergenthaler - , but also the amazing relationship between the industry and designer such W.A. Dwiggins to Adrian Frutiger, Hermann Zapf and Matthew Carter, just to mention some of them.

Speaker details

Alessio Leonardi President BuyMyFonts.com | Germany

Alessio Leonardi is an italian Type and Graphic Designer who lives since 1990 in Berlin, Germany. He worked at MetaDesign with Erik Spiekermann and then was (till 2005) one of the two owners of the Design Studio Leonardi.Wollein in Berlin. Today he and his wife Imme Leonardi run the Studio Lion&Bee.

About the typographical side of his work: starting from 1992 many of his typefaces are published by the FontShop International and Linotype Library. He was co-founder of the fontlabels Face2Face (with Alexander Branczyk, a.o.) and Fontology (with Fabrizio Schiavi). Since 2001 he is the country delegate for Italy at the ATypI. In 2002 he founded the Company BuyMyFonts.com that produces typefaces for corporate applications and also for standard use.

Alessio Leonardi writes articles for type and design magazines worldwide and gives lectures at international conferences. In 2004 he published his book From the Cow to the Typewriter: the (true) History of Writing.

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