Presentation details
Sanserif types and their humanistic backgrounds

Akira Kobayashi

Friday 14 September | 17:00 – 17:30
Location: Dance Studio Room 225

Presentation | Theme: Histories | Duration: 30 minutes

Since 2001 Linotype's type director Akira Kobayashi has been working with two type design giants: Hermann Zapf and Adrian Frutiger.

They recently published two completely different sanserifs, a very humanistic sanserif called Palatino Sans (Hermann Zapf, 2007) and a geometric sanserif Avenir Next (Adrian Frutiger, 2003). Although there is a big difference between the two sanserifs, Kobayashi thinks there are still a lot of things in common, such as the 'shading' of the strokes which derived from writing using broad-edged pen or brush.

In his presentation Kobayashi shows the design processes in detail and he tries to explain why subtle 'shading' is especially important in sanserif types.

Speaker details

Akira Kobayashi Type Director Linotype GmbH | Japan / Germany

Studied at the Musashino Art University in Tokyo, and later followed this up with a calligraphy course at the London College of Printing. Since May 2001 Type Director at Linotype Library GmbH. Kobayashi has recently completed the Neue Frutige type family with close collaboration with the original designer Adrian Frutiger. Awards: Best of Category and Best of Show for the Clifford typeface in the 1998 U&lc magazine type design competition. 1st prize, text category for the Conrad typeface in Linotype Library's 3rd International Digital Type Design Contest. In the Type Directors Club's type design competitions of 1998, 1999, 2000, 2001 and 2007--for ITC Woodland, ITC Japanese Garden and ITC Silvermoon, FF Clifford, Linotype Conrad, and Palatino Sans respectively.

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