Presentation details
Back to nature

David Lemon

Saturday 15 September | 14:15 – 14:45
Location: Seminar Room 202

Presentation | Theme: Digital hands | Duration: 30 minutes

Changes in font technology have enabled new features & characteristics in fonts, and these possibilities have encouraged new approaches in typeface design. Intriguingly, many of the design trends that rely on new technologies embody an anti-technical esthetic. David Lemon will examine some of the history of this dance between the machine and the hand, and explore the way some of today's most technically advanced fonts are the vehicle for the most human typefaces.

The historical survey will look at the impact of a series of typographic technologies: mechanical font production (which led to the notion of extended typeface families), phototypesetting (which led to a boom in script and illustrative designs), desktop font tools (which led to grunge and designs based on handwriting), multiple masters (which revived optically-sized design), and OpenType (which has introduced things like contextual variation).

David will go on to detail the human qualities of several recent designs, with a nod to the way they rest on the platform of modern font technology.

Conclusion
The influence of the hand is compelling, and a technical world only makes the hunger for the human more acute. Thanks to the possibilities raised by OpenType in particular, I expect to see even more resurgence of the hand-made esthetic in typography.

Who will benefit
People interested in the esthetics of typography, or are curious about the interplay between human & machine, will find this presentation thought-provoking (and possibly instructive).

Speaker details

David Lemon Sr Manager, Type Development Adobe Systems, Inc. | USA

David Lemon was a painting student who fell in love with letters, and switched to graphic design. After eight years in the publishing industry, he joined Adobe Systems in 1986, hoping to design typefaces. He did design a couple, and helped produce thousands of fonts, but ended up managing the Adobe type department. David tries to keep a fruitful dialog going between the worlds of technology and design.

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