Presentation details
Typography in the Environment

Andy J Altmann

Saturday 15 September | 10:45 – 11:15
Location: Sallis Benney Theatre

Presentation | Theme: Landscapes | Duration: 30 minutes

Introduction to why not associates and a short description of when and how we were formed and insight into the breadth of graphic design projects we have become involved in.

A brief look at the typography that surrounds us daily in the environment and why I love it!

The main body of the talk will consist of an overview of the collaboration of why not associates with artist gordon young. I will talk in depth about several of the projects that have been completed where we have introduced typography into the environment. Looking at how the ideas were conceived and developed, how the elements were manufactured and how they were finally installed into the environment. Projects include: a flock of words, Morecambe (links with Eric Gill), pobl + machines, Swansea and the cursing stone and Reiver Pavement, Carlisle.

Within this I will also show two pieces of moving image that also play with the theme of typography in the environment. One is a series of television commercials for First Direct Bank and the other an in-store film for Nike Europe.

Speaker details

Andy J Altmann Graphic Designer Why Not Associates | UK

Andy Altmann graduated in graphic design from the Royal College of Art in 1987 and almost immediately formed the multi disciplinary design group Why Not Associates with fellow graduates David Ellis and Howard Greenhalgh. Located in London, Why Not Associates gained an international reputation based on a creative and experimental approach. In 19 years of experience they have worked on projects ranging from exhibition design to postage stamps via advertising, publishing, television titles, commercials and corporate identity. there clients include the Royal Academy of Arts, Malcolm Mcclaren, the Royal Mail, Nike, Paul Smith, Virgin Records and Channel 4.

A monograph was published in 1998 by Booth-Clibborn Editions documenting the first ten years of their work. A second was published in 2004 by Thames and Hudson which documented another five years. They still strive to push the boundaries of graphic design and more recent projects collaborating with artist Gordon Young have moved them into the world of public art.

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