Presentation details
Measuring harmony of type mixture

sans serif typefaces in Japanese typography

Masayuki Yamamoto

Sunday 16 September | 10:45 – 11:15
Location: Dance Studio Room 225

Presentation | Theme: Cultures | Duration: 30 minutes

Japanese fonts usually have Latin typefaces suitably designed for Kanji and Kana characters. This study concerns the harmony of type mixture in Japanese typography focusing on sans serif (GOTHIC) fonts designed after 1990 as an extended trial of preceding survey on serif (MINCHO) fonts reported in ATypI Helsinki 2005. First it observes the characteristics of letterforms in various aspects using digital data on screen and proofs on paper. Then it examines the compatibility between Latin and Japanese typefaces in sans serif fonts using semantic differential method with 200 test subjects. Last it compares the readability between serif and sans serif types set in several conditions, as in vertical and horizontal direction, or in display and text size of fonts.

Speaker details

Masayuki Yamamoto Associate Professor Tama Art University | Japan

Masayuki Yamamoto graduated in visual communication design from University of Tsukuba before studying typography at the University of Reading. He is now teaching Typography and Visual Communication design as an Associate Professor at the Department of Graphic Design, Tama Art University, Tokyo, Japan.

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