Corporate Type on the edge of legitimacy
Corporate Piracy or How not to get ahead in business
Friday 16 September | 16:00 – 16:45
Location: Room 2
Presentation | Theme: Letter | Duration: 45 minutes
A reputable fashion company -- operating on a global scale and known for its very aggressive stance against counterfeits of their products -- is using a thinly veiled rip-off of TheSans as a proprietary typeface. When investigating this, I came to conclusions that can be generalised and checked against practices that unfortunately are quite common in the business of corporate typeface design and which border on piracy.
Yves Peters | Belgium
Yves Peters is a [typo]graphic designer, writer about type, rock drummer and father of three. After a three-year stint as type expert/technical advisor at the Belgian FontShop franchise, he was hired by communication agency Making Magazines, now Magelaan.
Yves joined the Typophile community in 2002, where he currently is head moderator of the Type Identification Board. Besides reviewing typefaces for David John Earls’ Typographer.org, Yves edits Unzipped – his blog for FontShop Benelux – and makes occasional contributions to Typographica and The FontFeed. Together with Stephen Coles, he is responsible for cross-referencing the current edition of FontBook.
His talent for being able to identify most typefaces on sight is utterly useless in daily life.