Speaker details
Laurence Penney

MyFonts | UK

Laurence is a consultant in font technology and font marketing, based in Bristol, England. At university (computer science) he developed a weird and unusable font production system, proving to himself that over-automation of type design is a Bad Thing. He soon went freelance and divined the black art of TrueType hinting, tweaking fonts for Microsoft, Linotype and indie designers. In 1999 he became part of the initial MyFonts team, and helped create the site’s balance between “newbie appeal” and an extensive typographic resource. He now develops MyFonts’s in-house software, contributes editorial content, and co-manages the distributor’s contacts with foundries and designers. Laurence also speaks on font technology at typographic conferences and is visiting lecturer at Reading University. Other interests include cartography, topography, photography, architecture and book search interfaces.

Presentation details

EULAs & Font Personalization
Can we embed abstracted EULAs and license info?

Saturday 2 October | 08:45 – 10:15
Location: A-3 (Archa Room 3)
Panel discussion | Theme: The Business of Selling Fonts | Duration: 90 minutes

A continuation of the discussion started at TypeCon 2004 in July and continued since on the ATypI forum centering on the feasibility, content and technology of customizing fonts at or before the point of sale to contain essential EULA and license information. An attempt will be made to come to some kind of conclusion at least about content and a demo system will be demonstrated by FontLab and ParaType.

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